"Buttery" Taste in Keebler Crackers?

Since I started doing candy experiments, I read labels a lot more closely. Here's a new favorite from Keebler Multi-grain Club Crackers, which advertises that it has a "light, flaky, buttery taste, with the great taste of Multi-Grain." So I checked the ingredient label for butter. There isn't any. Instead, each cracker contains more than 10% "Soybean oil with TBHQ for freshness." And do you get any nutritional benefit from the whole grain in this "multi-grain" cracker? With more sugar per cracker than whole wheat flour, and less than 1 g fiber per 4-cracker serving, it looks to me like "multi-grain taste" is the only whole-grain benefit you enjoy.