Where's the Butter in This Tricky Popcorn Label?

One of my favorite "candy experiments" is reading labels to Find Hidden Candy and other labeling tricks like this. This Healthy Pop popcorn calls its flavor "Butter & Sea Salt," with no artificial ingredients.

But where's the butter?

Because the second ingredient listed in the nutrition label is actually palm oil.

Apparently it's one of the "natural flavors" allowed under the FDA guidelines. There's so little of it, they don't even list it as an ingredient!

And palm oil, though not listed on the front, isn't an artificial preservative, flavor, color, or dye. So this tricky label isn't lying--it's just not telling the truth.

If you want to see some more misleading labels, check out these examples:

• Cheating "Cheesy Cheetos"
• Yogurt Raisins: A Healthy Airplane Snack?
• Lucky Charms, Sugar, and the General Mills Journey